How to set up an Instagram Business Profile

What is an Instagram Business Profile, and why would I need one?

Due to changes in the Instagram API, Instagram now requires an Instagram Business Profile to connect your galleries to use the Instagram addon.

Converting an Instagram Personal Profile to a Business Profile

You can convert your account to an Instagram Business account anytime by following the steps below to set up your free Business account.

1. To create a Business Profile, Instagram requires you to have a Facebook Page to which you can connect. Facebook owns Instagram, and the platforms are becoming more intertwined. If you don’t have a Facebook Page, you’ll need to create one.

2. Once you have a Facebook Page, log in to your Facebook account and go to your Facebook Page. Then copy/paste the following onto the end of the URL: settings/?tab=instagram_management so that it looks like this: https://facebook.com/[YOUR-FACEBOOK-PAGE]/settings/?tab=instagram_management.

You can also open your page, click the “Settings” icon, then click the “Instagram” option.

Note: If you are using the New Page Experience added in 2021, you need to use Facebook as the page itself by clicking your profile picture in the top right of the website, then selecting the page you want to manage Facebook as. Then, go to this link to manage your linked accounts.

3. Click the “Connect account” button, then click on “Continue”

4. Log in to the Instagram Business Profile you want to connect.

5. Once connected, if you have not switched your Instagram account to Business, click the “Switch Now” button.

Note: If you don’t see the “Switch Now,” your Instagram account is already set as Business; you can continue to step #9.

6. You’ll be redirected to Instagram; click “Next” to continue switching your account to Business.

7. Add your contact information or click the “Don’t use my contact info” button to continue.

8. Once the Business Profile Setup is completed, click on “Done”

9. Now use the “Add Source” button on the plugin’s Settings page to connect your Business Profile, as shown below:

Known issue: A bug in the new Instagram Hashtag API is currently causing a problem for some Instagram accounts and returning the error “The requested resource does not exist”. Please see here for more information.